DIABETES UK
GOOGLE DOODLE / PITCH / WORLD DIABETES DAY

WHO

World Diabetes Day (WDD) is celebrated every year on November 14. The World Diabetes Day campaign is led by the International Diabetes Federation (IDF) and its member associations. It engages millions of people worldwide in diabetes advocacy and awareness. The color blue reflects the sky that unites all nations and is the color of the United Nations flag. The day is marked by people around the world lighting up world monuments in blue.

 

PROBLEM

World Diabetes Day is held around the world but is not well publicized in the media. Diabetes UK asked for a way to get everyone around the world to participate.

 

SOLUTION

A Google Doodle is a great and cheap way to get the message out to billions of people. This was the 2009 world diabetes day Google Doodle from Diabetes UK.

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